the jtbd pyramid strategic analysis
A complete strategic analysis of a market: structured, visual, and actionable.
The JTBD Pyramid™ Strategic Analysis is a structured, visual, powerful deliverable that captures your customer’s motivations across all five levels of the Pyramid—from product interaction to emotional resonance.
Built around your specific product, persona, and use context, the workbook includes:
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A complete inventory of jobs across Function, Identity, and Emotion
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Opportunity ratings to identify underserved needs
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Internal performance vs. best-in-class benchmarks
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Strategic recommendations, innovation profiles, and high-leverage insights
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A visual pyramid summary for quick reference and alignment
It’s everything your team needs to uncover what matters, align around it, and act on it with confidence. Select the button below to download an example simulation.
What's inside the analysis?
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Complete inventory of customer jobs, across each JTBD Pyramid level
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Emergent themes across each JTBD Pyramid level
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Market opportunities in the form of targeted jobs for impact
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Competitive assessment with internal performance vs. Best-in-class solutions
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Innovation Profile Strategy - in the form of the targeted JTBD Level for maximum impact
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Jobs-to-be-Done Pyramid Navigator which provides a one-page visual map of a market's opportunities
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High-Leverage Jobs - which have the greatest impact across the entire spectrum of the customer experience due to causal relationships
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Cross-Level Connections - revealing upstream and downstream jobs based upon causal relationships
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Strategic Innovation Pathway - which presents the strategy for a market based upon the complete spectrum of customer needs and motivations
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Role-based recommendations for innovators, marketers, and sales functions
The Jobs-to-be-Done Pyramid Navigator
The JTBD Pyramid™ Navigator is a one-page visual guide that summarizes the full framework—including job categories, identity motivations, and emotional drivers. It’s the perfect companion to the workbook, helping teams stay aligned as they explore customer motivation from function to identity to emotion. Below, note an example from the Zpacks simulation.
Each strategic analysis is grounded in a Market Lens.
Market opportunities, at the job level, are identified for each job category within each of the five levels of The JTBD Pyramid.
There are five categories for Product Jobs, four categories for Core Jobs, nine motivational categories for Role Identity Jobs, two categories for Image Identity Jobs, and a single category of Emotional Jobs.
The JTBD Pyramid Navigator reveals a market's DNA, suitable for innovation, marketing and sales strategies.
create a jtbd pyramid strategic analysis for your business
Three options:
1. Buy the book, The Jobs-to-be-Done Pyramid™, and do it yourself. In addition to the deep background about jobs-to-be-done and each level of the pyramid, it contains examples and step-by-step instructions.
2. Contact AIM, and let's discuss how we can conduct an analysis for you. We can match the level of rigor to your budget. If money is tight, we can still create an actionable strategy with a combination of internal and customer interviews. But for when precision is critical, we can also bolster strategy detail with an expansive "voice of the customer" or market research project.
Even if you're just a little interested, select contact link and let's start a conversation.
3. Not ready to buy the book or chat, but still would like to learn more? Click the Subscribe button where you're certain to hear more about The JTBD Pyramid, along with other innovation, product management, and marketing topics.